The key factors to consider when analyzing your traffic are:

• How many people are coming to your site?
• Where are they coming from?
• How long do they stay on your site?
• Are they finding what they are looking for?
• How active are they on the site?
• How often are they coming back?

Google Analytics will answer all of these questions for you in a simple and efficient manner. You can see detailed statistics as well as a visual representation of the data. Most importantly you can play with date ranges and see the trends over time.

Setting up Google Analytics is a breeze. You will be up and running in a matter of minutes and all of the hard work will be done for you.

If you are serious about your website you must employ good Analytics software. Google Analytics is the best free solution out there. Get started today by visiting analytics.google.com

In other articles I will discuss how to configure Google Analytics and how to dissect the numbers for optimal gains.