To run a successful website you need to understand the traffic that is coming to your site. If you analyze that traffic on a regular basis you will increase the number of people visiting your site, keep your visitors happy and in turn increase revenue. With Google Analytics all the hard work is done for you and best of all its completely free.
The key factors to consider when analyzing your traffic are:
- How many people are coming to your site?
- Where are they coming from?
- How long do they stay on your site?
- Are they finding what they are looking for?
- How active are they on the site?
- How often are they coming back?
